PROJECT: Washington State Freight Mobility Strategic Investment Board (FMSIB)
TCi was approached to rebrand a vital part of the Washington State freight system. FMSIB is a 12-member board appointed by the Governor that works to facilitate freight movement between and among local, national and international markets which enhances trade opportunities. They are also charged with finding solutions that lessen the impact of the movement of freight on local communities. The new identity brings a solidity and modernity to the organization while also alluding to the movement of goods and a progressive future.