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PROJECT: Neighborhood Branding + Collateral

TCi Design + Branding worked with the Alliance for Pioneer Square on a major overhaul of their brand. We redesigned the main logo of the neighborhood, as well as the logos for the Alliance and the Business Improvement Area, the organizations which support the neighborhood, and ensure it remains a historic part of Seattle. What resulted was a contemporary badge with a nod to the history and industrial nature of the neighborhood.

Once the brand was established and business collateral was printed, we produced the neighborhood guide & business directory, light pole banners, transit & print ads, and a custom business recruitment folder.

During business reopening after the first shutdown due to COVID, the neighborhood wanted to send out a COVID Recovery Kit to the neighborhood businesses to help support a safe return to business. We designed a custom full-sized flag, posters, hand sanitizer, and social distancing floor stickers, all in a custom sealed box.