Festál, a 24 event program embracing our ethnic diversity and cultivating a deeper understanding of the cultures that contribute to the vibrancy of our region.

We created a passport book to highlight each culture, their origins, and details of the event. The last page allows participants to record their exploration, stamping each destination, and is perforated to become an entry card to win free air travel with Alaska Airlines!

Along with the overall brand and event guide, we developed posters, over-sized digital graphics, rack cards and full page advertisements.